pedrali in miami for “sustainabitaly - people, planet, prosperity”
06 Dec, 2021
frida chair, designed by odo fioravanti, chosen as an example of sustainability
on the occasion of miami beach art basel 2021, the consulate general of italy in miami presents "sustainabitaly - people, planet, prosperity", an exhibition aimed at highlighting italy’s commitment to fight climate change and to increase the use of renewable energy, topics at the core of the agenda for sustainability. sustainabitaly opened on 4 december 2021 at wolfsonian museum in miami and will be open until 22 march 2022.
the exhibition, organized with the wolfsonian-fiu and curated by architect luisa bocchietto, features italian manufactured goods that constitute a unique combination of beauty, functionality and sustainability. examples of non-polluting products, conservation of energy and recycling of used materials. sustainabitaly encompasses the perfect mix to highlight the essence of the showcased design objects: being equally sustainable and proudly made in italy.
among the design products there is frida chair, designed by odo fioravanti for pedrali. first launched in 2008 at the xxxii edition of promosedia, frida won the top chair residential award in 2008 and was selected by the adi design index in 2009. in 2011, frida won the xxii compasso d’oro adi, the oldest and most influential international design award in the world, for its "simple sculptural beauty". extremely light and resistant, in solid oak structure, in the year of its presentation frida explored new possibilities in the field of woodworking. the most extraordinary feature is the superposition of a three-dimensional shell on a solid wood frame. the result is a sturdy, yet extremely cosy chair characterized by lightness and resistance.
the exhibition, organized with the wolfsonian-fiu and curated by architect luisa bocchietto, features italian manufactured goods that constitute a unique combination of beauty, functionality and sustainability. examples of non-polluting products, conservation of energy and recycling of used materials. sustainabitaly encompasses the perfect mix to highlight the essence of the showcased design objects: being equally sustainable and proudly made in italy.
among the design products there is frida chair, designed by odo fioravanti for pedrali. first launched in 2008 at the xxxii edition of promosedia, frida won the top chair residential award in 2008 and was selected by the adi design index in 2009. in 2011, frida won the xxii compasso d’oro adi, the oldest and most influential international design award in the world, for its "simple sculptural beauty". extremely light and resistant, in solid oak structure, in the year of its presentation frida explored new possibilities in the field of woodworking. the most extraordinary feature is the superposition of a three-dimensional shell on a solid wood frame. the result is a sturdy, yet extremely cosy chair characterized by lightness and resistance.