Frida Compasso d’Oro ADI
In 2011, Frida won the 22nd ADI Compasso d’Oro, the oldest and most influential industrial design award in the world.
Designed by Odo Fioravanti, Frida won the award for its “simple sculptural beauty”.
“We are extremely proud that Frida has joined that narrow circle of products that have made the history of design,” say Monica and Giuseppe Pedrali.
This oak chair stems from a careful study aimed at combining beauty, cutting-edge technology, simplicity and a love for details. With Frida, Pedrali explores new possibilities in terms of wood processing. The chair’s most extraordinary feature is the superposition of a three-dimensional curved plywood shell on a solid wood frame. The result is a sturdy yet extremely cosy chair marked by lightness and resistance. Frida is made using FSC® C114358 certified wood and painted with water-based paints of plant origin.
When Frida meets Frida
It is impossible not to associate the name Frida with the surname Kahlo. From 6 to 9 October 2011, during the Milan Design Weekend, a special meeting took place between the great artist and the chair that won the 22nd ADI Compasso d’Oro award. In a dreamlike atmosphere, Frida Kahlo's paintings formed the backdrop to pieces from Pedrali’s 2011 collection.