Pedrali supports the world of culture and art by participating as technical partner of Artissima, the most important contemporary art fair in Italy, which will be staged at the OVAL – exhibition centre in Turin from Friday 2nd to Sunday 4th November.
Founded in 1994 and now in its twenty-fifth edition, the fair connects its presence on the international market with great attention to experimentation and research. For the second year, Artissima is directed by Ilaria Bonacossa and the fil rouge of the 2018 edition is "the time" (Time is on our side – Il tempo è dalla nostra parte).

The creativity of the starred chef Mariangela Susigan, from the Gardenia restaurant in Caluso, will welcome guests in the restaurant inside the VIP Lounge. The goal is to offer an intense, original and imaginative experience of local cuisine. Fox, designed by Patrick Norguet for Pedrali, has been chosen for this unique location. An armchair with a distinctive personality and compact dimensions. Instantly recognisable, its outline stands out for its harmonious mixture of materials and contrasting geometric lines. 

Buddy, the modular sofa system with friendly spirit designed by Busetti Garuti Redaelli, welcomes guests at the fair's lobby. Thanks to their versatility, they complete the setting in which  they are placed.