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#PEDRALITALES 2020
In 2020, Pedrali launched the #PEDRALITALES advertising campaign to communicate the elegance of the Brand’s lifestyle through its indoor and outdoor collections in an exceptional location.
House 3000
The setting chosen for this story is House 3000, designed by the Rebelo de Andrade studio. This fiery red, archetypal house stands out in the wild landscape of the Portuguese region of Alentejo.
House 3000
The setting chosen for this story is House 3000, designed by the Rebelo de Andrade studio. This fiery red, archetypal house stands out in the wild landscape of the Portuguese region of Alentejo.
The scenes
This dynamic, harmonious architecture, whose dreamlike atmosphere brings to mind, in the collective imagination, the romantic image of a red house at the edge of the woods, or the stereotypical house in the prairie reinterpreted in a contemporary key, gives life to eight scenes, four outdoors and four indoors, in which the Pedrali collections are presented. In each image, the products feature in the foreground and are loaded with expressive intensity through interaction with the surrounding environment. Particularly striking is the contrast in colour between the red of the house and the shades of the furnishings depicted, creating a constructive dialogue and indissoluble bond between architecture and design.
The project
The campaign was curated by Studio FM, with styling advice from Studio Salaris.
The eight #PEDRALITALES shots are by Andrea Garuti, a Florentine photographer known for his cityscapes and for his collaborations with Italian and international magazines.
The eight #PEDRALITALES shots are by Andrea Garuti, a Florentine photographer known for his cityscapes and for his collaborations with Italian and international magazines.