Pedrali goes to The Architect Show Athens

Pedrali goes to The Architect Show Athens
The 100% Made in Italy company takes part for the first time in the event dedicated to architecture and design professionals
Pedrali makes its debut at The Architect Show Athens, the event taking place on the 8th and 9th of December at the Metropolitan Expo in Athens. Now in its fifth edition, The Architect Show Athens presents itself as a meeting place for professionals and innovators in the architecture and design industry. In this context, sustainability and the quality of furnishing materials play a significant role in ensuring a positive experience for users, influencing their comfort and even the way they interact with the surrounding environment. These characteristics are typical of the contract world, which today, more than ever, focuses on outdoors. Internal and external spaces blend into each other, becoming an extension of one another. This leads to a natural quest for quality and aesthetics that know no boundaries.

The Pedrali booth, characterised by neutral tones that have defined the company's main setups throughout 2023, welcomes visitors in a convivial yet multimedia-rich context. Five screens animate the predominant wall of the settings, showcasing the most exclusive projects in office, outdoor, and starred restaurants, which highlight Pedrali's design aesthetics. Additionally, emotional videos explore the corporate soul and sustainable philosophy of the company, which have accompanied our reality's history for 60 years.

Beauty, tradition and innovation come to life in Athens through Pedrali products, always appreciated in the Hellenic market and included in prestigious hospitality, office, educational projects, as well as spaces dedicated to culture such as theaters and museums.
Blume chair by Sebastian Herkner welcomes visitors inside the booth. The seat is placed around the Blume table, whose distinctive force emerges from the column with a sophisticated flower-shaped profile. In the scenario fits also Héra, the armchair desinged by Patrick Jouin available in ash or American walnut with the three-dimensional bent plywood backrest, and Hevea by Victoria Azadinho Bocconi, a pot-holder, that consists of a central steel stem to which six polypropylene pots are hanged. The pots are easy to attach, either opposite one another or in a spiral.

Pedrali products also welcome visitors at the entrance of the fair, thanks to a setting that evokes a pleasant and relaxed moment of outdoor leisure. Here fits Reva Cocoon by Patrick Jouin, a system of lounge seats for outdoor use, together with Panarea lounge armchair by CMP Design and the single-piece table Caementum, designed by Marco Merendi & Diego Vencato.