#PedraliColoursofLightness at Orgatec 2024
22 Oct, 2024
The Italian company redefines new visions of work
From 22 to 25 October Pedrali will attend Orgatec, Cologne’s leading international trade show in the world of office furniture focusing on the “new visions of work”. Now in its 8th participation, the 100% Italian company will present new collections that affirm and highlight the Brand’s role in the workspace.
Today, the concept of workspace is synonymous with agile, dynamic and functional space, reflecting the new lifestyles and today's work needs. Offices are now lively places where peoples interact with the aim to be more efficient and focused on their goals, yet strengthening corporate culture.
Through #PedraliColoursofLightness stand (Hall 6.1 - stand A040 B049), designed by the Milan-based DWA Design Studio, Pedrali proposes its vision of work. Furniture must be modular, functional and sustainable, to create work environments that can be easily tailored to the needs of the moment.
In an ever-changing scenario, Pedrali's stand creates six scenes reflecting the diversification of contemporary workspaces, through an environment defined by transparencies and characterised by a skilful use of colour and lightweight material.
The entire space is conceived as an architectural volume covering over 700 sqm, crafted with a textile gauze that allows visitors to glimpse and perceive the interior of the stand. To enhance the idea of lightness, a fabric veil creates an almost transparent ceiling with a cerulean hue that, through a delicate interplay of layers, imparts an architectural rhythm to the area.
The celestial blue colour of the architecture serves as a background, while more intense and bold notes of colours characterise the products, highlighting them within the scene.
All elements used within the stand were designed to be disassembled and reused, thereby maximising the durability and sustainability. In the path of a continuous regeneration, the elements of the stand unveiled at Salone del Mobile 2024 are being reused for the Orgatec stand. In its realisation, attention was paid to the selected materials, the optimisation of raw material consumption, resource rationalisation, material reuse/recycling, and disassemblability from the design phase of the stand.
Lastly, the blending of the workspaces with nature fosters the physical and mental well-being of people, improving mood and productivity. This is specifically why the green project also blends seamlessly with the architecture.
Today, the concept of workspace is synonymous with agile, dynamic and functional space, reflecting the new lifestyles and today's work needs. Offices are now lively places where peoples interact with the aim to be more efficient and focused on their goals, yet strengthening corporate culture.
Through #PedraliColoursofLightness stand (Hall 6.1 - stand A040 B049), designed by the Milan-based DWA Design Studio, Pedrali proposes its vision of work. Furniture must be modular, functional and sustainable, to create work environments that can be easily tailored to the needs of the moment.
In an ever-changing scenario, Pedrali's stand creates six scenes reflecting the diversification of contemporary workspaces, through an environment defined by transparencies and characterised by a skilful use of colour and lightweight material.
The entire space is conceived as an architectural volume covering over 700 sqm, crafted with a textile gauze that allows visitors to glimpse and perceive the interior of the stand. To enhance the idea of lightness, a fabric veil creates an almost transparent ceiling with a cerulean hue that, through a delicate interplay of layers, imparts an architectural rhythm to the area.
The celestial blue colour of the architecture serves as a background, while more intense and bold notes of colours characterise the products, highlighting them within the scene.
All elements used within the stand were designed to be disassembled and reused, thereby maximising the durability and sustainability. In the path of a continuous regeneration, the elements of the stand unveiled at Salone del Mobile 2024 are being reused for the Orgatec stand. In its realisation, attention was paid to the selected materials, the optimisation of raw material consumption, resource rationalisation, material reuse/recycling, and disassemblability from the design phase of the stand.
Lastly, the blending of the workspaces with nature fosters the physical and mental well-being of people, improving mood and productivity. This is specifically why the green project also blends seamlessly with the architecture.